Chic&Geek x Candy Kitten

The brief was to create a series of authentic, community-led events for a content creator, designed to engage and grow her audience of like-minded women in STEM across London. The events were positioned as social and community touchpoints, providing space for women in STEM to connect, network, and feel represented, while also serving as a live engagement channel for the creator and her followers. This was brought to life in a collaboration with Candy Kittens, whose premium, playful, and modern confectionery brand complemented the events’ fun, community-driven ethos. Styling drew heavily on the creator’s brand identity, with a focus on celebrating femininity in STEM through a youthful, bright colour palette and playful details, applied consistently across multiple events to build a recognisable visual identity